Most obviously, Ambiently is simpler than a search engine. On a search engine, you need to think of a good query and type it into a search box. Using Ambiently, all these steps are unnecessary. With Ambiently, all you need to do is to click a button. That action leads to a list of web links related to the current webpage. In other words, every webpage now is a automated “search engine.”

One of the biggest problems with today’s search is that we often know roughly what we want, but cannot easily get the right query. Sometimes, our need is broader than a simple query can describe. With Ambiently, there is no such need. You get relevant web information by one click.

Using a search engine, you get web links related to your query. However, you get web links related to the webpages you are reading, viewing, or enjoying. As the noted author Peter Morville said, the future of search will be “a future where search and browsing work together.” Ambiently is doing just that.